MEET THE BIBA GIRLS

the Founder, Sapna Gandhi

biba-sapna-gandhi.png

My fascination with cosmetics started very early.  I was mesmerized watching my mom sit in front of her vanity and use her favorite beauty products. She didn’t approve of my friendship with cosmetics until I was a teen, but once the bond was formed, there was no looking back. Cosmetics have been with me through every phase of my life -- be it the carefree teenager, the romantic girlfriend, the Indian bride or a mom to a beautiful five-year old girl.

Diagnosed with an autoimmune disorder in 2012, I was forced to walk a healthier, more natural path which also led me to question what I was applying on my face and body. The initial research shocked me enough to get rid of most of my beauty products including my favorite lip products. I discovered that daily, women inadvertently ingest their lip products through eating, drinking and talking, without knowledge, therefore, ingesting any harmful chemicals, dyes and parabens used to make these products. I set out to find a natural alternative with a luxurious look and feel but the few I found were lacking the aesthetic I desired.  So I created Biba Lips.

"I THINK HEALTHY AND COLORFUL LIPS ARE A STYLE STATEMENT."


biba-genia-rackos.png

Genia Rackos is the mama bear of the team. Having spent 20+ years in advertising and marketing, she brings a wealth of knowledge from her experiences in consumer products marketing. This Biba girl resides in Chicago with her husband and two young sons. A city girl at heart, she loves finding hidden gems around town and often switches up our meetings to inspire creativity.


biba-cathy-demetropoulos.png

Cathy Demetropoulos is our Public Relations guru. She has honed her 20+ years of advertising, media and PR experience working for companies like Leo Burnett and helming the editorial staff at Chicago Bride magazine. This Biba Babe is a socializer extraordinaire who enjoys traveling, dining out, shopping and of course, livin' the city life with her husband and two girls in Chicago's Andersonville neighborhood.